What am I building?

• At this stage, am I building a side hustle, freelance role, products as a solopreneur, a business? If a business, is it a lifestyle business, a business that scales, etc.?

What am I marketing myself as?

• At this stage, am I a creator, consultant, fractional contractor, coach, or something else? What do I want to be known as?

What am I best at?

• What am I, or am I willing to become, world class at?

What are my values?

• What are the things I value most in other people, business, and life?

What’s most important to me right now?

• As Patrick David-Bet says, “solve for x.” What is “x”? What is most important right now?

What makes me feel alive?

• Reflecting prior work, clients, hobbies, relationships, and other ways I spend your time, these are the things that make me feel alive.

What do I want this business to deliver to me as a person?

• Why did I start this business? What is it I really want it to deliver for me? Money? Freedom? Location independence? Something else?

What kind of business is needed to deliver this?

• After completing the questions above, the “must haves” and “can’t haves” for this business are…